Description

ProtopVA Community is excited to present this new job opportunity for a Freelancer Social Media Manager and Marketing Specialist 

**Bilingual job position - Fluent English, Spanish and French. If not possible, the VA should speak Spanish and English**

COMPANY INFORMATION

Canada-based yoga instructor who has created a space to make people feel better physically, mentally, and spiritually. It aims to work with you to increase your resilience to potential injuries, stresses, and events to be and feel your best self in and out.

OPPORTUNITIES OFFERED WITH THIS JOB

•      Opportunity to work alongside a detail-oriented team.

•      Opportunity to be part of a Canadian company

•      Opportunity to work with a great team.

Deadline to apply: You have only 5 days to apply. Please refer to the days left on the right column to submit your proposal before its expiration. Interviews will take place on days 6 to 10 after posting the position.

JOB DESCRIPTION

1. Graphic Design

• Edit graphics in Canva.com to post on social media accounts

• Create brochures and flyers with graphics to use for social media posts

• Assist in creating content and graphic designs that align with the company's brand image and owner's guidelines.

2. Social Media Management

• Manage Fb, Instagram, Twitter, Tik Tok, YouTube, LinkedIn and Google MyBusiness accounts.

• Ensuring all profiles are updated on a consistent basis

• Organize, schedule, create, manage, and schedule social media content across all social platforms. 

• Create a social media calendar to post X times a week on different social media channels (YouTube, Instagram, Facebook, TikTok)

• Create monthly reports for social media activity and engagement, and provide insights and recommendations on how to improve

• Perform social media outreach to get leads. Use Facebook, LinkedIn, Twitter, Instagram and YouTube.

• Use YouTube to upload videos, write titles, and descriptions

• Video optimization for social media, adding SEO data for YouTube

• Monitor competitors to find inspiration, identify opportunities and stay informed on Social Media’s latest trends

• Monitor & respond to messages/inboxes on any social media channel, and manage and approve friend or follow requests.

• Inviting followers to attend events

• Sending out personalized birthday greetings to key contacts

• Sharing blog content across social networks

• Finding and editing images to use in posts

• Curating quality content from relevant sources

• Keeping track of brand mentions

• Commenting, retweeting, and interacting with interesting content

• Designing and occasionally redesigning profiles

QUALIFICATIONS

- Minimum of 2 years of experience in the field or similar roles.

- Excellent communication and presentation skills, both written and verbal.

-Supportive and always willing to learn.

SUCCESS PROFILE FOR THIS ROLE

1. Lead Generation & List Building: Ability to use various online tools and platforms to find potential leads and gather information about them. Organizing and inputting lead data into a CRM (Customer Relationship Management) system or spreadsheet. Understanding the target audience and tailoring lead generation strategies to reach them effectively. Creating compelling content (e.g., blog posts, ebooks, webinars) to attract and capture leads' information. Using email campaigns to nurture and convert leads into customers.

2. Social Media Outreach: Social media outreach involves engaging with an audience on social media platforms to build relationships, increase brand awareness, and promote products or services. Developing engaging and relevant content, including text, images, and videos, for social media platforms. Understanding the target audience's preferences, behavior, and demographics. Interacting with followers, responding to comments, and participating in discussions. Social media management tools (e.g., Buffer, Hootsuite), analytics platforms (e.g., Google Analytics), ad managers (e.g., Facebook Ads Manager), Canva.

3. Follow-up with Leads & Potential Clients via Direct Message: This skill involves reaching out to leads and potential clients through direct messaging platforms. Tailoring messages to individual leads and addressing their specific needs or concerns. Following up promptly to maintain interest and engagement. Building rapport and trust with leads by providing value and being responsive.

4. Video Editing: Video editing is the process of manipulating and arranging video footage, audio, and visual effects to create a cohesive and engaging video. Familiarity with video editing software like Adobe Premiere Pro, Final Cut Pro, or iMovie. Editing out unnecessary footage and arranging clips in a logical sequence. Adding visual effects, transitions, and text overlays. Adjusting audio levels, adding music, and incorporating voiceovers. Competently upload video content to various platforms, including but not limited to social media channels like YouTube and Vimeo. Methodically categorize and maintain an organized video content library within platforms such as Google Drive or equivalent systems.

5. Graphic Design: Graphic design involves creating visual content, including images, illustrations, and layouts, for various purposes such as branding, marketing materials, and web design. Mastery of graphic design software like Adobe Photoshop, Illustrator, or Canva. Creating aesthetically pleasing and effective layouts, color schemes, and typography. Developing and maintaining consistent visual elements to represent a brand.

SCHEDULE AND PAY RATE

• Schedule: Monday - Friday,  (Freelancer with flexibility for client)

• Time Zone: Eastern Time

• Hours: 3 hours a week with a possibility of increasing

• Open to: LATAM

• Pay Rate: $7 p/hour

*Rates are dependent on your experience, determined by ProtopVA.*

To have your proposal considered, please Read CAREFULLY the following guidelines to apply for this job:

NOTE: (IF YOUR APPLICATION IS IGNORED OR REJECTED, THE REASON MAY BE LISTED BELOW)

a) For your application to be considered, it must be sent through this platform, and you need to have a completed profile and follow the structure in the proposal guidelines. Click this LINK for instructions. (Proposals in the wrong format will be IGNORED OR REJECTED)

b) Be honest and list as many tasks and subtasks as your knowledge, background, and experience allow in your proposal. If you don't have direct experience in something, you can add any related or similar experience and your willingness to learn new things to fully develop the skills required to execute.

c) The information in your proposal should be tailored to your prior experience and skills in the tasks and subtasks listed below. The more specific you are in your proposal, the higher your chances will be of being hired.

d) Share a link with a voice recording to explain why you are the perfect fit for the role. Speak clearly: avoid whispering, yelling, or using many filler words like "mm," "eeh," or others. Do not record the audio while walking or running; you should not sound agitated. Make sure that there is no background noise. The recording should not exceed 3 minutes in duration. Pay attention to your pronunciation: Remember that this is for a position where you will be speaking with people on the phone regularly. For example, pronouncing your "R"s too strongly may sound unnatural; likewise, mispronouncing simple words such as "since," "acquisition," "settle," and others may not leave the best impression. Lastly, double-check the audio to make sure it is clear, and there are no mistakes in pronunciation. Keep in mind that these will be the client's first impressions of you. We appreciate your prompt submission and eagerly await your recording and proposal.

e) Hiring is contingent on your continued participation in our exclusive communication channel via Telegram under your real name. Your application will be ignored or rejected if you are not active.

*To join our telegram group and know more about our open positions, click on this link: https://t.me/+bIAydECBHS9mMGEx

PROPOSAL GUIDELINES TO APPLY FOR THIS JOB.

• Start your Proposal with your Intro: First provide a brief intro of one to two paragraphs introducing yourself, where you’re from, your previous background and work experience, what you studied, and why you should be considered as a candidate that meets the requirements of attitude and skills.

(Always mention the main tasks listed in THIS job description in the first line AND each Subtask Experience below)

1. Copy and paste the first mainline task name. (Ex. Product Research)

• Mention your experience and specific examples related to each subtask. (Example) I have worked for X months or years doing X for X company, and as part of my daily activities, I executed the following activities: Y and Z, and my results were W.

• (Example for another subtask) While working for X I had the chance to do Y, and Z, and among the things I did on a daily basis were: Examples and results.

• (Example for additional subtask) Despite not having experience doing X, I executed similar activities like Y and Z and feel I can easily learn and perform based on expectations.

• More experience examples.

• And so on for each subtask.

(IMPORTANT: ADD A BLANK SPACE IN BETWEEN EACH MAIN TASK AND SUBTASKS BLOCK)

2. Copy and paste the second main line task name.

• Mention each subtask experience and specific examples that make reference to the subtask in your past positions. (Example) I have worked for X months or years doing X for X company, and as part of my daily activities, I executed the following activities: Y and Z and my results were W.

• (Example for another subtask) While working for X I had the chance to do Y, and Z, and among the things I did on a daily basis were: Examples and results.

(LEAVE A BLANK SPACE IN BETWEEN THE MAIN TASKS AND SUBTASKS BLOCK)

3. Copy and paste here the third main line task name.

• Mention each subtask experience and specific examples that make reference to the subtask in your past positions…

• And so on…

• And so forth…

*IMPORTANT: Proposals with no voice audio as requested will be overseed*

PROTOPVA REQUIRED VALUE STANDARDS FOR ALL POSITIONS

1.     Honesty & integrity at all times

2.     Quick to respond and communicate

3.     Proactive, go-getter, figuring things out on his own (make Google your best friend)

4.     Humble, responsible, and accountable

5.     Professional and focused

6.     Looking for long-term work relationship 1-3+ years

7.     Team oriented

8.     Always willing to learn new things and develop new skills

9.     Efficient and committed to delivering on expectations, and deadlines

10.     Able to write and speak in English and Spanish